Through representing high-profile organizations and storytelling for international audiences, Isabelle has developed a solid understanding of what it takes to succeed in today’s ever-changing media landscape.
After years of working in social media, content marketing, and communications, her desire to see more brands apply marketing best practices led her to start her own consulting practice.
Isabelle is intimately familiar with the outdoor sports industry and the tourism sector, having worked in both for most of her life. She also loves working with small and medium-sized entreprises, being from a family of entrepreneurs herself.
When Isabelle takes her marketing hat off, it’s usually to put a helmet on, be it for mountain biking or skiing. Chasing peaks, hunting pow, and eating dirt are common occurrences for her.
The first time she visited British Columbia, in 2001, she decided she would live in that special part of the world one day. A few years later, she moved from Quebec City to the West Coast. She has never looked back and now calls Squamish home.
Even though she wouldn’t trade her local mountains for anything in the world, travelling is very dear to her. Isabelle loves the unknown, meeting new people, and experiencing unfamiliar cultures. She has had the privilege to visit over 20 countries, with New Zealand and the Swiss Alps occupying a special place in her heart.